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Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange
Prior, Daniel D.; Keränen, Joona; Koskela, Sami - In: Industrial marketing management : the international … 82 (2019), pp. 131-147
Persistent link: https://www.econbiz.de/10012128008
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Determinants of services co-creation with business customers
Jouny-Rivier, Elodie; Reynoso, Javier; Edvardsson, Bo - In: The journal of services marketing 31 (2017) 2, pp. 85-103
Persistent link: https://www.econbiz.de/10011654583
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Assessing value from business-to-business services relationships : temporality, tangibility, temperament, and trade-offs
Lyons, Paul; Brennan, Louis - In: Journal of service research 22 (2019) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10012005761
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Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza; Nyadzayo, Munyaradzi - In: Industrial marketing management : the international … 78 (2019), pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
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From value generating to partnership creating: highlighting the business-to-business information sharing service
Tai, Yi-Ming; Ku, Yi-Cheng - In: International journal of integrated supply management : … 11 (2017) 2/3, pp. 217-235
Persistent link: https://www.econbiz.de/10011846497
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Value co-creation in the B2B context : a diagnosis of knowledge management based on multiple case studies
Bonamigo, Andrei; Guimarães Frech, Camila; Lopes, Ana … - In: The journal of business & industrial marketing 37 (2022) 7, pp. 1449-1462
Persistent link: https://www.econbiz.de/10013400122
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Multi-homing in B2B services : a psychological perspective
Manchanda, Mohit; Deb, Madhurima - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2116-2140
Persistent link: https://www.econbiz.de/10013455384
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Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina; Heikka, Eija-Liisa; Nätti, Satu - In: The journal of business & industrial marketing 38 (2023) 13, pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
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Dienstleistungsmarketing in der Büromöbelindustrie
Rühlig, Ralph - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008935525
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Dienstleistungen im industriellen Anlagengeschäft : ein Marketing-Konzept zur Verbesserung des betriebsphasenbezogenen Kundennutzens
Grill-Kiefer, Gerhard - 2000
Persistent link: https://www.econbiz.de/10001425793