Television networks spend about 16% of their revenues on tune-ins, which are previews or advertisements for their own shows. In this paper, we examine two questions. First, what is the informational content in advertising? Second, is this level of expenditures consistent with profit...

We present an empirical study of spatial competition and a methodology to estimate demand for products with unobservable characteristics. Using panel data, we estimate a discrete-choice model with latent-product attributes and unobserved heterogeneous consumer preferences. Our application of the...

In most democracies, at least two out of any three individuals vote for the same party in sequential elections. This paper presents a model in which vote-persistence is partly due to the dependence of the utility on the previous voting decision. This dependence is termed 'habit formation'. The...

Assessing the demand for products with characteristics that are unobservable or difficult to measure is becoming increasingly important with the growing proliferation and value of such products. Analyzing industry performance and firm competition in these sectors is hindered by the failure of...

This study shows theoretically and empirically that exposure to advertising increases consumers’ tendency to purchase the promoted product because the informative content of advertising resolves some of the uncertainty that the risk averse consumers face and thus reduces the risk associated...

Marketing researchers and practitioners are interested in consumer loyalty because of its managerial consequences. Previous empirical studies find that consumers are loyal not only to a brand, but also to a firm (umbrella brand). That is, even when firms offer products, consumers tend to...

Habit is a frequently mentioned but understudied cause of political action. This article provides the first direct test of the hypothesis that casting a ballot in one election increases one's propensity to go to the polls in the future. A field experiment involving 25,200 registered voters was...