controlled experiments (Studies 2 and 3). Study 1 identifies selection bias in mutual fund advertising by showing that the median … financial professionals fall victim to selection neglect in a financial advertising task unless the advertisement makes the …

This article explores the relationships of mutual fund advertising and investor skill in making fund choices. Fund … advertising dominates the choices of unsophisticated investors. Advertising appeals to investor emotions by resonating with … are dominated by fund advertising - The Wizards of Advertising.”Sophisticated investors with self-assessed above average …