Purpose – The purpose of this paper is to revisit the Japanese model of continuous improvement (Kaizen) in order to evaluate its contribution to competitiveness in organizations and also recommend possible future research directions. Design/methodology/approach – This is a conceptual paper,...

Purpose – This paper aims to examine consumers’ attitudes toward marketing practices and consumer rights in Jordan, based on an empirical investigation of university students. The study refers to John Kennedy’s bill of four consumer rights: the Right to Safety, the Right to be Informed,...