In this paper, we present a modeling approach for aggregate and disaggregate level models for cluster based diffusion of a new technology. For a homogenous population, the Bass (1969) model has been used extensively to predict the sales of newly introduced consumer durables. In comparison,...

Purpose – The purpose of this paper is to present a modeling approach for aggregate and disaggregate level models for cluster‐based diffusion of a new technology. The aggregate approach refers to the diffusion modeling of a product at the overall population level, while the disaggregate...