Preechavuthinant, Sathorn; Willis, William; Coustasse, … - In: International Journal of Pharmaceutical and Healthcare … 12 (2018) 1, pp. 61-70
Purpose: The purpose of this paper is to investigate the current trend of pharmaceutical direct-to-consumer advertising (DTCA) in the USA and its effect to patients, physicians and drug utilization. The DTCA of pharmaceutical firms is defined as an attempt of pharmaceutical companies to...