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The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.; D'Rozario, Denver - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
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Between global and local : the invention of data privacy in the United States and France
Trumbull, Gunnar - In: The voice of the citizen consumer : a history of market …, (pp. 199-224). 2011
Persistent link: https://www.econbiz.de/10008991225
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Measuring fear of online identity theft : scale development and comprehensive validation
Hille, Patrick - 2017
Persistent link: https://www.econbiz.de/10011793604
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Kommerzielle Kommunikation aus rechtlicher Sicht
Schotthöfer, Peter - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 1347-1364). 2009
Persistent link: https://www.econbiz.de/10003766294
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Rechtsfragen digitaler Transformationen : Gestaltung digitaler Veränderungsprozesse durch Recht
Taeger, Jürgen (ed.) - Deutsche Stiftung für Recht und Informatik / … - 2018
Persistent link: https://www.econbiz.de/10011917592
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Consumers' views on trust, risk, privacy and security in e-commerce : a qualitative analysis
Pennanen, Kyösti; Paakki, Minna-Kristiina; Kaapu, Taina - In: Trust and new technologies : marketing and management …, (pp. 108-123). 2008
Persistent link: https://www.econbiz.de/10003770842
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Telemarketing : a bane or a boon for companies? ; an assessment of Indian customers' attitude and perception towards telemarketing
Agarwal, Reeti; Mehrotra, Ankit - In: Journal of customer behaviour 8 (2009) 3, pp. 257-291
Persistent link: https://www.econbiz.de/10003886084
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Customer information sharing with e-vendors : the roles of incentives and trust
Premazzi, Katia; Castaldo, Sandro; Grosso, Monica; … - In: International journal of electronic commerce : IJEC 14 (2009/10) 3, pp. 63-91
Persistent link: https://www.econbiz.de/10003965122
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Revisiter le consumérisme au Québec : état des lieux, défis et perspectives
Ouellet, Claudine (ed.); Korai, Bernard (ed.);  … - 2022
« L’année 2021 a marqué les 50 ans de l’entrée en vigueur, au Québec, de la Loi sur la protection du consommateur. Cet ouvrage présente un bilan du mouvement consumériste au Québec, traite des enjeux qui caractérisent le rapport de pouvoir entre organisations et consommateurs et...
Persistent link: https://www.econbiz.de/10013185482
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Managing consumer privacy concerns in personalization : a strategic analysis of privacy protection
Lee, Dong-joo; Ahn, Jae-hyeon; Bang, Youngsok - In: Management information systems : mis quarterly 35 (2011) 2, pp. 423-444
Persistent link: https://www.econbiz.de/10009127744