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Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka - In: Review of industrial organization 62 (2023) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
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Censorship and reputation
Hauser, Daniel - In: American economic journal 15 (2023) 1, pp. 497-528
Persistent link: https://www.econbiz.de/10014228960
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Stakeholderspezifische Wirkung von Corporate Brands : ein Modell zur integrierten Evaluation und Steuerung von Unternehmensmarken
Fiedler, Lars - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003400546
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Konsumentenverhalten in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
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How can the management of fitness centres be improved through corporate image and brand image?
Alguacil, M.; García-Fernández, J.; Calabuig Moreno, … - In: Economic research 35 (2022) 1,3, pp. 3378-3396
Persistent link: https://www.econbiz.de/10014383647
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The role of identity and image in shaping management accounting change
Taylor, Lynda C.; Scapens, Robert William - In: Accounting, auditing & accountability journal 29 (2016) 6, pp. 1075-1099
Persistent link: https://www.econbiz.de/10011585374
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Building a university brand from within : university administrators' perspectives of internal branding
Judson, Kimberly M.; Aurand, Timothy W.; Gorchels, Linda; … - In: Services marketing quarterly 30 (2009) 1, pp. 54-68
Persistent link: https://www.econbiz.de/10003839174
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Let's get acquainted : an empirical study on takaful customer-service provider relationships from Saudi Arabian perspectives
Osman, Ismah; Rehman, Mohsin Abdur; Sajid Mohy ul din; … - In: Journal of Islamic marketing 13 (2022) 11, pp. 2209-2231
Persistent link: https://www.econbiz.de/10013536297