Earle, Andrew; Leyva-de la Hiz, Dante I.; Turell, Yusi - In: Journal of business models : JOBM 7 (2019) 4, pp. 20-26
We draw on recent research in business models and hybrid organizations to propose a novel model for bridging the logics that often conflict as science-based technologies are commercialized. The key insight from this model is adopting a broader conceptualization of value creation may enhance...