This study examines the scanning/strategy relationship in the context‐specific setting of the health care industry. It extends the current research on the strategy/scanning relationship to include performance. Results confirm the moderating role played by environmental scanning activities in...

Many academic ankles and much analysis by the popular press and trade journals have focused on selected and rather narrow aspects of Japan's business moves in various markets of the U.S. It is argued in this paper that Japan's presence in the U.S. is based on a long‐range, multi‐strategy...

Purpose – The purpose of this paper is to examine the specific ways in which market orientation of an organization contributes to the creation of organizational competencies that lead to superior performance. Design/methodology/approach – Survey data from 159 acute care hospitals were...