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Decision Neuroscience
Shiv, Baba; Bechara, Antoine; Levin, Irwin; Alba, Joseph; … - In: Marketing Letters 16 (2005) 3, pp. 375-386
This article presents an introduction to and analysis of an emerging area of research, namely decision neuroscience, whose goal is to integrate research in neuroscience and behavioral decision making. The article includes an exposition of (1) how the exponential accumulation of knowledge in...
Persistent link: https://www.econbiz.de/10005716550
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Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making
Shiv, Baba - In: The connected customer : the changing nature of …, (pp. 141-161). 2010
Persistent link: https://www.econbiz.de/10003951889
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Towards a brain-to-society systems model of individual choice
Dubé, Laurette; Bechara, Antoine; Böckenholt, Ulf; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 323-336
Persistent link: https://www.econbiz.de/10003774348
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Novel versus familiar brands : an analysis of neurophysiology, response latency, and choice
Reimann, Martin; Castaño, Raquel; Zaichkowsky, Judith Lynne - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 745-759
Persistent link: https://www.econbiz.de/10009579972
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How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
Reimann, Martin; Castaño, Raquel; Zaichkowsky, Judith Lynne - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 128-142
Persistent link: https://www.econbiz.de/10009548885
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Integrating fMRI with psychophysiological measurements in the study of decision making
Wong, Savio W. H.; Xue, Gui; Bechara, Antoine - In: Journal of neuroscience, psychology, and economics 4 (2011) 2, pp. 85-94
Persistent link: https://www.econbiz.de/10009533011
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The somatic marker framework as a neurological theory of decision-making : review, conceptual comparisons, and future neuroeconomics research
Reimann, Martin; Bechara, Antoine - In: Journal of economic psychology : research in economic … 31 (2010) 5, pp. 767-776
Persistent link: https://www.econbiz.de/10009272607
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Decision neuroscience and consumer decision making
Yoon, Carolyn; Gonzalez, Richard J.; Bechara, Antoine; … - In: Marketing letters : a journal of research in marketing 23 (2012) 2, pp. 473-485
Persistent link: https://www.econbiz.de/10009565401
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The somatic marker hypothesis : a neural theory of economic decision
Bechara, Antoine; Damasio, Antonio R. - In: Games and economic behavior 52 (2005) 2, pp. 336-372
Persistent link: https://www.econbiz.de/10003142796
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Identifying individual differences : an algorithm with application to Phineas Gage
Houser, Daniel; Bechara, Antoine; Keane, Michael P.; … - In: Games and economic behavior 52 (2005) 2, pp. 373-385
Persistent link: https://www.econbiz.de/10003142835