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Let Us Eat and Drink, for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice
Ferraro, Rosellina; Shiv, Baba; Bettman, James R. - In: Journal of consumer research : JCR ; an … 32 (2005) 1, pp. 65-75
Persistent link: https://www.econbiz.de/10006643656
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The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs
Nowlis, Stephen M.; Shiv, Baba - In: Journal of marketing research : JMR 42 (2005) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10006644321
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The Effect of Distractions While Tasting a Food Sample: The Interplay of Informational and Affective Components in Subsequent Choice
Shiv, Baba; Nowlis, Stephen M. - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 599-608
Persistent link: https://www.econbiz.de/10006645059
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Re-Inquiries - Does Elaboration Increase or Decrease the Effectiveness of Negatively versus Positively Framed Messages?
Shiv, Baba; Edell Britton, Julie A.; Payne, John W. - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 199-208
Persistent link: https://www.econbiz.de/10006646310
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Nonconscious and Contaminative Effects of Hypothetical Questions on Subsequent Decision Making
Fitzsimons, Gavan J.; Shiv, Baba - In: Journal of consumer research : JCR ; an … 28 (2001) 2, pp. 224-238
Persistent link: https://www.econbiz.de/10006657593
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The Impact of Anticipating Satisfaction on Consumer Choice
Shiv, Baba; Huber, Joel - In: Journal of consumer research : JCR ; an … 27 (2000) 2, pp. 202-216
Persistent link: https://www.econbiz.de/10006661736
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Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making
Shiv, Baba; Fedorikhin, Alexander - In: Journal of consumer research : JCR ; an … 26 (1999) 3, pp. 278-292
Persistent link: https://www.econbiz.de/10006664572
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Factors Affecting the Impact of Negatively and Positively Framed Ad Messages
Shiv, Baba; Edell, Julie A.; Payne, John W. - In: Journal of consumer research : JCR ; an … 24 (1997) 3, pp. 285-294
Persistent link: https://www.econbiz.de/10006672248
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The "Shaken Self": Product Choices as a Means of Restoring Self-View Confidence
Gao, Leilei; Wheeler, S.Christian; Shiv, Baba - In: Journal of consumer research : JCR ; an … 36 (2009) 1, pp. 29-38
Persistent link: https://www.econbiz.de/10008255670
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The Blissful Ignorance Effect: Pre- versus Post-action Effects on Outcome Expectancies Arising from Precise and Vague Information
Mishra, Himanshu; Shiv, Baba; Nayakankuppam, Dhananjay - In: Journal of consumer research : JCR ; an … 35 (2008) 4, pp. 573-585
Persistent link: https://www.econbiz.de/10008151111