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This examination of multinational location strategy focuses on the areas of economics, management and policy. It discusses issues such as regionalism and international trade; location patterns, local content rules and foreign direct investment; and, plant location in Eastern European countries
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globalization are demonstrated. And, fourth, the changing relations between business and politics in the interconnected world are …From a business standpoint, this book examines the limits to globalization, since companies are neither as … international nor as open as commonly presented. Scholars of globalization have mainly concentrated on describing the global reach …
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-Benz CEO Jürgen Schrempps Vision gewesen ist, eine deutsche Welt AG für die PKW- und LKW-Industrie des 21. Jahrhunderts zu … etablieren.Die Gründe des Scheiterns, sowohl der DaimlerChrysler AG als auch der Welt AG liegen in den Widersprüchen zwischen … Asienstrategie machte die Hegemonie der Welt AG-Vision und die Lüge eines "merger of equals" klar für alle deutschen, amerikanischen …
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