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Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.; Chalip, Laurence Hilmond - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 3, pp. 138-151
Persistent link: https://www.econbiz.de/10010199635
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Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi; Ha-Brookshire, Jung E. - In: The journal of product & brand management 24 (2015) 5, pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
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Construction of gender roles in perceived scarce environments : maintaining masculinity when shopping for fast fashion apparel
Gupta, Shipra; Gentry, James W.; Nelson, Michelle R. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10011508811
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Who is the "self" that buys? : an exploratory examination of imaginative consumption and explanation of opinion leadership
Cowan, Kirsten L.; Dai, Bo - In: Psychology & marketing 31 (2014) 11, pp. 1008-1023
Persistent link: https://www.econbiz.de/10010460832
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Self-concept and the fashion behavior of women over 50
Peters, Cara Okleshen; Shelton, Jeremy A.; Thomas, Jane Boyd - In: Journal of fashion marketing and management 15 (2011) 3, pp. 291-305
Persistent link: https://www.econbiz.de/10009268747
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Pre-purchase alternative evaluation : prestige and imitation fashion products
Robinson, Tammy; Doss, Farrell - In: Journal of fashion marketing and management 15 (2011) 3, pp. 278-290
Persistent link: https://www.econbiz.de/10009268761
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Perceptions of fair trade labelling and certification : three case studies
Jones, Angelina R. W.; Williams, Gloria - In: Journal of fashion marketing and management 16 (2012) 2, pp. 246-265
Persistent link: https://www.econbiz.de/10009568409
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Are fashion-conscious consumers more likely to adopt eco-friendly clothing?
Gam, Hae Jin - In: Journal of fashion marketing and management 15 (2011) 2, pp. 178-193
Persistent link: https://www.econbiz.de/10009232530
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An analysis of factors affecting fashion opinion leadership and fashion opinion seeking
Goldsmith, Ronald E.; Clark, Ronald A. - In: Journal of fashion marketing and management 12 (2008) 3, pp. 308-322
Persistent link: https://www.econbiz.de/10003761543
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Investigating fashion disposition with young consumers
Lee, Ji Young; Halter, Holly; Johnson, Kim K. P.; Ju, Haewon - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 67-78
Persistent link: https://www.econbiz.de/10009742861