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Instrumente des Hochschulmarketing
Reckenfelderbäumer, Martin; Kim, Seon-Su - In: Hochschulmarketing, (pp. 93-128). 2009
Persistent link: https://www.econbiz.de/10003839417
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Hochschulmarketing : Aufgabenfelder und Institutionalisierung im Zeitalter des Medienbruches
Olbrich, Rainer; Albrecht, Patric - 2009
Persistent link: https://www.econbiz.de/10003885156
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Hochschulmarketing 2010 - Aktuelle Herausforderungen und Marketingansätze für deutsche Hochschulen
Reckenfelderbäumer, Martin; Kim, Seon-Su - In: Innovatives Dienstleistungsmarketing in Theorie und Praxis, (pp. 181-215). 2006
Persistent link: https://www.econbiz.de/10003413955
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Understanding university image : a structural equation model approach
Duarte, Paulo O.; Alves, Helena B.; Raposo, Mário - In: International review on public and nonprofit marketing … 7 (2010) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10003979161
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Marketing and communications in higher education
Smith, Kenneth - In: Higher education management and development : …, (pp. 209-221). 2010
Persistent link: https://www.econbiz.de/10003951664
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The promise of marketing in higher education : where we have been, where we are and where we are going
Madden, Charles S. - In: The Routledge companion to nonprofit marketing, (pp. 280-296). 2008
Persistent link: https://www.econbiz.de/10003592643
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Wissenschaftsmarketing : Dialoge gestalten
Merten, Wolfgang (ed.) - 2009
Persistent link: https://www.econbiz.de/10003875272
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Business-Kunden als Zielgruppe von Hochschulen : Theorie, Ergebnisse eines Eyetracking-Experimentes und Implikationen zur Gestaltung des Hochschul-Web-Auftrittes
Lackus, Manuela; Siems, Florian; Grund, Justyna - In: Evolution der Informationsgesellschaft : …, (pp. 197-218). 2011
Persistent link: https://www.econbiz.de/10009303881
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Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine; … - In: Marketing intelligence & planning 31 (2013) 7, pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
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The role of perceived market orientation in the higher education sector
Casidy, Riza - In: Australasian marketing journal 22 (2014) 2, pp. 155-163
Persistent link: https://www.econbiz.de/10010400503