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Cultural orientation and brand...
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Consumer behaviour
12
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12
Brand management
3
Cultural identity
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Culture
3
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3
Markenführung
3
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culture
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English
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Ng, Sharon
27
Rao, Akshay R.
5
Basu, Shankha
4
Chen, Haipeng
4
Houston, Michael J.
4
Batra, Rajeev
2
Bolton, Lisa E.
2
Chen, Haipeng (Allan)
2
Lee, Dongwon
2
Madan, Shilpa
2
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2
Wang, Dian
2
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1
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Faraji-Rad, Ali
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Journal of marketing research : JMR
4
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
MSI reports : working paper series
2
Cross-cultural and critical perspectives on brands
1
Electronic commerce research and applications
1
Frontiers of culture and psychology
1
Journal of Consumer Psychology
1
Journal of Consumer Research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
1
Journal of marketing research
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Psychology & Marketing
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ECONIS (ZBW)
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OLC EcoSci
6
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2
RePEc
1
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1
Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
Saved in:
2
Regulatory focus and preference reversal between hedonic and utilitarian consumption
Roy, Rajat
;
Ng, Sharon
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 81-88
Persistent link: https://www.econbiz.de/10009509231
Saved in:
3
Contrast effects in online auctions
Bockstedt, Jesse C.
;
Goh, Kim Huat
;
Ng, Sharon
- In:
Electronic commerce research and applications
12
(
2013
)
3
,
pp. 139-151
Persistent link: https://www.econbiz.de/10010504880
Saved in:
4
Sins of omission versus commission : cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction
Ng, Sharon
;
Kim, Hakkyun
;
Rao, Akshay R.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 89-100
Persistent link: https://www.econbiz.de/10010485546
Saved in:
5
Field dependency and brand cognitive structures
Ng, Sharon
;
Houston, Michael J.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10003828038
Saved in:
6
Handbook of culture and consumer behavior
Ng, Sharon
(
contributor
);
Lee, Angela Y.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011297040
Saved in:
7
Cultural differences in consumer impatience : Report No. 03-122
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
- In:
MSI reports : working paper series
(
2003
)
4
,
pp. 57-73
Persistent link: https://www.econbiz.de/10002090533
Saved in:
8
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
9
The price of power : how firm's market power affects perceived fairness of price increases
Lu, Zhi
;
Bolton, Lisa E.
;
Ng, Sharon
;
Chen, Haipeng
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 220-234
Persistent link: https://www.econbiz.de/10012295827
Saved in:
10
Impact of culture on the pursuit of beauty : evidence from five countries
Madan, Shilpa
;
Basu, Shankha
;
Ng, Sharon
;
Lim, Elison …
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 54-68
Persistent link: https://www.econbiz.de/10011964223
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