This study concerns a major strategic issue for firms entering emerging country markets via intermediaries, namely, how to make an efficient trade-off between linking up to the final customer and the intermediary. We argue that an effective trade-off is a long-term relationship building process...

Purpose – The purpose of this paper is to understand the role of heterogeneous strategies for new knowledge development in the internationalization processes of firms. Design/methodology/approach – A typology of international learning strategies is developed. The typology is supported by a...