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New product development proficiency and multi-country product rollout timeliness
Shukla, Paurav - In: International marketing review 27 (2010) 1, pp. 28-55
Persistent link: https://www.econbiz.de/10008378667
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Martas precision slides: branding in international markets
Shukla, Paurav; Hogan, Steve - In: Marketing intelligence & planning 27 (2009) 4, pp. 539-548
Persistent link: https://www.econbiz.de/10008259434
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Effects of Perceived Sacrifice, Quality, Value, and Satisfaction on Behavioral Intentions in the Service Environment
Shukla, Paurav - In: Services marketing quarterly 31 (2010) 4, pp. 466-485
Persistent link: https://www.econbiz.de/10008640790
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The effect of multi-level factors on MNEs' market entry success in a small emerging market
Perks, Keith J.; Hogan, Stephen P.; Shukla, Paurav - In: Asia Pacific journal of marketing and logistics 25 (2013) 1, pp. 131-143
Persistent link: https://www.econbiz.de/10010063336
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Linking Sources of Consumer Confusion to Decision Satisfaction: The Role of Choice Goals
Wang, Qing; Shukla, Paurav - In: Psychology & marketing 30 (2013) 4, pp. 295-304
Persistent link: https://www.econbiz.de/10010085253
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Comparing the importance of luxury value perceptions in cross-national contexts
Shukla, Paurav; Purani, Keyoor - In: Journal of business research : JBR 65 (2012) 10, pp. 1417-1425
Persistent link: https://www.econbiz.de/10010002837
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Communicating responsibility-practicing irresponsibility in CSR advertisements
Perks, Keith J.; Farache, Francisca; Shukla, Paurav; … - In: Journal of business research : JBR 66 (2013) 10, pp. 1881-1888
Persistent link: https://www.econbiz.de/10010132279
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The influence of value perceptions on luxury purchase intentions in developed and emerging markets
Shukla, Paurav - In: International marketing review 29 (2012) 6, pp. 574-597
Persistent link: https://www.econbiz.de/10010034425
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An exploratory study conceptualising marketing thought in entrepreneurial medium-sized firms in high-tech and conventional industries in France, Germany and Italy
Perks, Keith J.; Shukla, Paurav - In: International journal of entrepreneurship and small business 6 (2008) 2, pp. 192-211
Persistent link: https://www.econbiz.de/10009867753
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Competitive intelligence and firm's performance in emerging markets: an exploratory study in India
Adidam, Phani Tej; Banerjee, Madhumita; Shukla, Paurav - In: The journal of business & industrial marketing 27 (2012) 3, pp. 242-255
Persistent link: https://www.econbiz.de/10009830090