Rodríguez, Rocío; Høgevold, Nils; Otero-Neira, Carmen; … - In: Journal of Business & Industrial Marketing 37 (2021) 1, pp. 180-194
Purpose: The purpose of this paper is to test the relationship between objective and subjective sales performance and salespeople’s economic and non-economic satisfaction in a sequential logic model. Design/methodology/approach: Based on a questionnaire survey using a deductive approach. A...