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1
Parental evaluation of popular brand names given as Christmas gifts and sources of information used in these decisions
Clarke, Peter
;
McAuley, Andrew
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 534-542
Persistent link: https://www.econbiz.de/10008772882
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2
International marketing : consuming globally, thinking locally
McAuley, Andrew
-
2001
Persistent link: https://www.econbiz.de/10001528189
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3
"If a picture paints a thousand words" : reaching beyond the traditional for alternative insights
McAuley, Andrew
- In:
Innovative methodologies in enterprise research
,
(pp. 19-32)
.
2007
Persistent link: https://www.econbiz.de/10003444330
Saved in:
4
Looking back, going forward : reflecting on research into the SME internationalisation process
McAuley, Andrew
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10008798474
Saved in:
5
Lost or just at a crossroads : is entrepreneurship the way forward for marketing?
McAuley, Andrew
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
2
,
pp. 161-166
Persistent link: https://www.econbiz.de/10009507689
Saved in:
6
Entrepreneurial education : meeting needs better
McAuley, Andrew
- In:
Journal of research in marketing and entrepreneurship : JRME
15
(
2013
)
1
,
pp. 12-22
Persistent link: https://www.econbiz.de/10009788061
Saved in:
7
Towards a better understanding of exporters' information needs
McAuley, Andrew
-
1992
Persistent link: https://www.econbiz.de/10000972700
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8
Internationalisation and the smaller firm : a review of contemporary empirical research
Coviello, Nicole E.
;
McAuley, Andrew
-
2009
Persistent link: https://www.econbiz.de/10003833956
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9
Australian franchising research : review, synthesis and future research directions
Wright, Owen
;
McAuley, Andrew
- In:
Australasian marketing journal
20
(
2012
)
2
,
pp. 158-163
Persistent link: https://www.econbiz.de/10009524278
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10
Using the concept of resilience to explain entrepreneurial success in China
Sun, Jing
;
Buys, Nicholas
;
Wang, Xinchao
;
McAuley, Andrew
- In:
International journal of management & enterprise …
11
(
2011
)
2/4
,
pp. 182-202
Persistent link: https://www.econbiz.de/10009658959
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