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Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business
Revella, Adele - 2015
, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step …
Persistent link: https://www.econbiz.de/10010502029
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Conducting qualitative research in Russia : challenges and advice
Voldnes, Gøril; Grønhaug, Kjell; Sogn-Grundvåg, Geir - In: Journal of East-West business 20 (2014) 3, pp. 141-161
Persistent link: https://www.econbiz.de/10010408883
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The telephone medium and semi-structured interviews : a complementary fit
Cachia, Moira; Millward, Lynne - In: Qualitative research in organizations and management : … 6 (2011) 3, pp. 265-277
Persistent link: https://www.econbiz.de/10009615606
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Qualitative Interviews
Mey, Günter; Mruck, Katja - In: Qualitative Marktforschung in Theorie und Praxis : …, (pp. 257-288). 2011
Persistent link: https://www.econbiz.de/10009232637
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Qualitative Interviews
Aghamanoukjan, Anahid; Buber, Renate; Meyer, Michael - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 415-436). 2009
Persistent link: https://www.econbiz.de/10003827405
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Mehrsprache Interviews und softwaregestützte Analyse : Problemlösungen und Implementierung mit NVivo
Sinkovics, Rudolf R.; Penz, Elfriede - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 979-998). 2009
Persistent link: https://www.econbiz.de/10003827467
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Designing and conducting online interviews to investigate interesting consumer phenomena
Gruber, Thorsten; Szmigin, Isabelle; Reppel, Alexander E.; … - In: Qualitative market research : an international journal 11 (2008) 3, pp. 256-274
Persistent link: https://www.econbiz.de/10003746538
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Articulating practice through the interview to the double
Nicolini, Davide - In: Management learning : the journal for managerial and … 40 (2009) 2, pp. 195-212
Persistent link: https://www.econbiz.de/10003844460
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The "I", the "me" and the "you know" : identifying identities in organisations
Harding, Nancy - In: Qualitative research in organizations and management : … 3 (2008) 1, pp. 42-58
Persistent link: https://www.econbiz.de/10003734305
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The abject single : exploring the gendered experience of singleness in Britain
Lai, Ai-Ling; Lim, Ming; Higgins, Matthew - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1559-1582
Persistent link: https://www.econbiz.de/10011407681