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Nadeau, John; Heslop, Louise A.; O'Reilly, Norm; Luk, Peter - In: Annals of tourism research : ATR ; a social sciences journal 35 (2008) 1, pp. 84-106

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The CEO - "star athlete" analogy : the role of variable compensation in professional sport

Kaplan, Alan; O'Reilly, Norm - In: International journal of sport management and marketing … 3 (2008) 4, pp. 358-373

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Racial-ethnic team-market congruency in professional sport

Nadeau, John; Pegoraro, Ann; Jones, D. Floyd; O'Reilly, Norm - In: Journal of sport management : the official journal of … 25 (2011) 2, pp. 169-180

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The role of mega-sports event interest in sponsorship and ambush marketing attitudes

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Toward an understanding of donor loyalty : demographics, personality, persuasion, and revenue

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Social media scholarship in sport management research : a critical review

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Urban sportscapes : an environmental deterministic perspective on the management of youth sport participation

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Cityscape promotions and the use of place images at the Olympic Games

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Servicing in sponsorship : a best-worst scaling empirical analysis

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The future of marketing education : a practitioner's perspective

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