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Tourism and Cooperative Advertising: Do They Mix? - This national study explores the use of co-op advertising in small outlying city-towns. It was found that all city-towns showed...
Pisierra, Valerie J.; McKinney, William B.; Chawla, … - In: Journal of professional services marketing 19 (1999) 1, pp. 45-60
Persistent link: https://www.econbiz.de/10007052909
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Marketing research for isolated SMEs
Hazeldine, Mary F.; Miles, Morgan P. - In: Innovative methodologies in enterprise research, (pp. 203-213). 2007
Persistent link: https://www.econbiz.de/10003444932
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An exploratory role analysis of opinion leaders, adopters, and communicative adopters with a dynamically continuous innovation
Hazeldine, Mary F.; Miles, Morgan P. - In: The journal of applied business research 26 (2010) 4, pp. 117-129
Persistent link: https://www.econbiz.de/10003997589
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The 2003 AACSB Accreditation Standards and Implications for Business Faculty: A Short Note
Hazeldine, Mary F.; Munilla, Linda S. - In: Journal of education for business 80 (2004) 1, pp. 29-34
Persistent link: https://www.econbiz.de/10006417499
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An exploratory role analysis of opinion leaders, adopters, and communicative adopters with a dynamically continuous innovation
Hazeldine, Mary F.; Miles, Morgan P. - In: The journal of applied business research 26 (2010) 4, pp. 117-129
Persistent link: https://www.econbiz.de/10009881608
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Win‐Win? The Paradox of Value and Interests in Business Relationships
Hazeldine, Mary F. - In: European Journal of Marketing 41 (2007) 5/6, pp. 703-704
Persistent link: https://www.econbiz.de/10014722413
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A comparative study of problems encountered in the development of small businesses in the U.S. and Mexico
Hayes, John P.; Chawla, Sudhir K.; Kathawala, Yunus - In: The journal of developing areas 49 (2015) 3, pp. 395-406
Persistent link: https://www.econbiz.de/10011450855
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Measuring the Quality of University Computer Labs Using SERVQUAL: A Longitudinal Study
Hughey, David W.; Chawla, Sudhir K.; Khan, Zafar U. - In: Quality management journal : QMJ 10 (2003) 3, pp. 33-44
Persistent link: https://www.econbiz.de/10005933983
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Does the Name of the Sender Affect Industrial Mail Response?
Chawla, Sudhir K.; Nataraajan, Rajan - In: Industrial marketing management : the international … 23 (1994) 2, pp. 111-116
Persistent link: https://www.econbiz.de/10006349446
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Global Perceptions of Online Advertising - The Internet has the ability to deliver real one-to-one communication. As online resources become increasingly available to consumers, it...
Chawla, Sudhir K.; Ellis, Jaime; Saluja, Arvinder S.; … - In: Journal of professional services marketing 19 (1999) 1, pp. 91-98
Persistent link: https://www.econbiz.de/10007052906