Since 2000, Canada has mandated the use of a set of 16 rotating graphic warning labels that cover the top 50 percent of the front and back of each cigarette package. This paper examines the issue of tobacco warning labels within the context of the Protection Motivation Model. Based on this...

Purpose – The purpose of this paper is to examine the role of social marketing programs in preventing drunk driving, and how protection motivation theory (PMT) can be used to create effective anti drunk driving communications. Design/methodology/approach – Communication and program materials...

Purpose – This paper aims to examine social marketing programs aimed at preventing or moderating alcohol consumption among young consumers. It seeks to show how protection motivation theory can be used as a theoretical framework to create effective communications targeting young people....

Purpose: This paper aims to provide an example of how to review information and social-marketing initiatives using financial well-being as a case point. Design/methodology/approach: Literature review and content analysis is used. The audience, channel, message, and evaluation framework is...

Water scarcity, changing climate patterns and polluted water bodies have caused the current global water crisis that is threatening many nations around the world. Despite this significant threat, few academic literature references can be found on promoting changes that focus on saving and...

Water scarcity, changing climate patterns and polluted water bodies have caused the current global water crisis that is threatening many nations around the world. Despite this significant threat, few academic literature references can be found on promoting changes that focus on saving and...