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Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles

Deshpande, Sameer; Rundle-Thiele, Sharyn - In: Health marketing quarterly 28 (2011) 4, pp. 287-303

Persistent link: https://www.econbiz.de/10009410503

Perceived superiority of female condoms among female sex workers in India

Singh, Ajay; Deshpande, Sameer - In: International journal of nonprofit & voluntary sector … 18 (2013) 2, pp. 149-157

Persistent link: https://www.econbiz.de/10010351646

Offensiveness of advertising with violent image appeal : a cross-cultural study

Waller, David S.; Deshpande, Sameer; Erdogan, B. Zafer - In: Journal of promotion management : JPM 19 (2013) 4, pp. 400-417

Persistent link: https://www.econbiz.de/10010198661

The social marketing paradox : challenges and opportunities for the discipline

Akbar, M. Bilal; Foote, Liz; Lawson, Alison; French, Jeff; … - In: International review on public and non-profit marketing 19 (2022) 2, pp. 367-389

Persistent link: https://www.econbiz.de/10013268087

The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies

Nelson, Michelle R.; Deshpande, Sameer - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10009738752

Privacy Paradox to Competitive Advantage : A Grounded Theory Study Introducing the Theory of Privacy Paradox

Liyanaarachchi, Gajendra; Deshpande, Sameer; Weaven, Scott - 2021

Managing data privacy is critical for the development of e-commerce. Consumers face a dichotomy between attitude and behavior in sharing information, leading to the privacy paradox. Despite extensive research, scholars are yet to determine a theoretical basis for the privacy paradox. We...

Persistent link: https://www.econbiz.de/10013312857

Religion and perceptions of the regulation of controversial advertising

Wang, Zehua; Deshpande, Sameer; Waller, David S.; … - In: Journal of international consumer marketing 30 (2018) 1, pp. 29-44

Persistent link: https://www.econbiz.de/10011917500

Helping those who help us : co-branded and co-created Twitter promotion in CSR partnerships

Burton, Suzan; Soboleva, Alena; Daellenbach, Kate; … - In: The journal of brand management : an international journal 24 (2017) 4, pp. 322-333

Persistent link: https://www.econbiz.de/10011753352

Developing a framework of sustainable consumption in retailing contexts

Saha, Victor; Jebarajakirthy, Charles; Sreen, Naman; … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 178-188

Persistent link: https://www.econbiz.de/10014631687

Refuting fear in heuristics and in recycling promotion

Dooley, Jennifer Allyson; Deshpande, Sameer; Adair, Carol E. - In: Journal of business research : JBR 63 (2010) 2, pp. 104-111

Persistent link: https://www.econbiz.de/10008378568