In this chapter we examine the role and use of memory pointers—objects or photos that people believe will help them remember a particular experience—in how people establish and verify their identities. People's experiences are central to their identities (e.g., attending college, special...

This work examines how people form evaluations of extended experiences that vary in valence and intensity. It is documented that when people retrospectively evaluate such experiences, not all information is weighted equally. Some prior research demonstrates that earlier parts are weighted more...

Recent research challenges the idea that greater choice is always desirable, showing that larger assortments can increase choice deferral and switching. The present research demonstrates that even when consumers do make a purchase, the same item may generate lower satisfaction when chosen from a...

Consumers lose more weight when they log their food consumption more consistently, yet they face challenges in doing so. We investigate how the modality of food logging—whether people record what they eat by taking photos versus writing text—affects their anticipated and actual logging...

Storytelling is important to how people construct reality and interact with others. This research contributes to our understanding of why some stories are evaluated more positively than others, specifically how truth-based labeling (TBL), stating the narrative is “based on true events,”...

Social media may encourage novel ways of signaling that involve different purchase types (experiential vs. material), signaling frequencies (multiple vs. single signals) and other features unique to social media (e.g., hashtags). This work examines how purchase signals are received on social...