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Constrained choice in supply chain relationships: the effects of regulatory institutions

Davis, Donna F.; Davis-Sramek, Beth; Golicic, Susan L.; … - In: The International Journal of Logistics Management 30 (2019) 4, pp. 1101-1123

Purpose: Utilizing a top-down approach of middle-range theorizing (MRT), the purpose of this paper is to integrate relational exchange with institutional theory to examine how companies manage supply chain relationships to achieve desired supply chain outcomes in industries characterized by...

Persistent link: https://www.econbiz.de/10012069987

Branding a B2B service : does a brand differentiate a logistics service provider?

Davis, Donna F.; Golicic, Susan L.; Marquardt, Adam J. - In: Industrial marketing management : the international … 37 (2008) 2, pp. 218-227

Persistent link: https://www.econbiz.de/10003701537

B2B services branding in the logistics services industry

Marquardt, Adam J.; Golicic, Susan L.; Davis, Donna F. - In: The journal of services marketing 25 (2011) 1, pp. 47-57

Persistent link: https://www.econbiz.de/10009009736

Measuring brand equity for logistics services

Davis, Donna F.; Golicic, Susan L.; Marquardt, Adam - In: The international journal of logistics management 20 (2009) 2, pp. 201-212

Persistent link: https://www.econbiz.de/10009525910

Examining market information and brand equity through resource-advantage theory : a carrier perspective

Golicic, Susan L.; Fugate, Brian S.; Davis, Donna F. - In: Journal of business logistics : JBL 33 (2012) 1, pp. 20-33

Persistent link: https://www.econbiz.de/10009533346

Does marketing research suffer from methods myopia?

Davis, Donna F.; Golicic, Susan L.; Boerstler, Courtney N. - In: Journal of business research : JBR 66 (2013) 9, pp. 1245-1250

Persistent link: https://www.econbiz.de/10009756067

Implementing mixed methods research in supply chain management

Golicic, Susan L.; Davis, Donna F. - In: International journal of physical distribution & … 42 (2012) 8/9, pp. 726-741

Persistent link: https://www.econbiz.de/10009671811

Benefits and challenges of conducting multiple methods research in marketing

Davis, Donna F.; Golicic, Susan L.; Boerstler, Courtney N. - In: Journal of the Academy of Marketing Science 39 (2011) 3, pp. 467-479

Persistent link: https://www.econbiz.de/10009295481

A balanced approach to research in supply chain management

Golicic, Susan L.; Davis, Donna F.; Byrne, Teresa M. … - In: Research methodologies in supply chain management : …, (pp. 15-29). 2005

Persistent link: https://www.econbiz.de/10002967307

The evolution of sales forecasting management : a 20-year longitudinal study of forecasting practices

Byrne, Teresa M. McCarthy; Davis, Donna F.; Golicic, … - In: Journal of forecasting 25 (2006) 5, pp. 303-324

Persistent link: https://www.econbiz.de/10003364181

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