influence on consumers' perception and buying intention. In this paper, we analyze consumer behavior of university students in … mediating effects of eWOM on the relationship between SM usage of students on their purchase intentions of products discussed on … SM platforms by friends and experts. A sample of 200 university students in Lebanon who responded to an online survey is …

networking sites (SNSs) is positively and significantly influence the students' educational performance and degree of … significance is .008, but the influence of social networking sites(SNSs) on students' educational performance is too much weak that … is (.207). There may be other variables which influence students' academic performance …

effect on wages from Facebook access during college. This positive effect is largest in magnitude for female students, and … students from lower-middle class families.I provide evidence that this positive effect from Facebook access comes through the …

media on undergraduate students' academic performances and their social interpersonal skills in the Prince Sattam bin … Abdulaziz University. Design/Methodology/Approach: 64 samples were collected from full-time undergraduate students studying in … from the analyses were used to interpret the outcomes.Findings: The empirical results reveal that the students enjoy …

anonymous community on the brand relationship outcomes. Quantitative data were collected from 480 university students in Ho Chi …