Korenok, Oleg; Hoffer, George E.; Millner, Edward L. - In: Journal of Business Research 63 (2010) 12, pp. 1282-1289
This paper analyzes market share changes in automobile and light truck submarkets. We find that new product, as measured by restyling, represents the most consistent, dominant determinant of demand. On average a 10% reduction in relative price would yield only one-tenth the market share impact...