Rodriguez, Brayan; Reinoso-Carvalho, Felipe; Motoki, Kosuke - In: Academia Revista Latinoamericana de Administración 37 (2024) 4, pp. 555-577
Purpose This research examined the role of post-conflict marketing in supporting businesses within conflict-affected regions, aligning with the objectives of UN Sustainable Development Goal 16 to foster peaceful societies amid increasing global conflicts. Design/methodology/approach Drawing from...