Narrow search
Showing 171 - 180 of 340,410
Cover Image
Emotional information management and responses to emotional appeals
Taute, Harry A.; McQuitty, Shaun; Sautter, Elise Pookie - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 31-43
Persistent link: https://www.econbiz.de/10009302702
Cover Image
What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.; Coolsen, Michael K. - In: Journal of marketing theory and practice 22 (2014) 4, pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
Cover Image
The role of baseline physical similarity to humans in consumer responses to anthropomorphic animal images
Connell, Paul M. - In: Psychology & marketing 30 (2013) 6, pp. 461-468
Persistent link: https://www.econbiz.de/10009775031
Cover Image
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev; Thomas, Sunil; Suri, Rajneesh - In: Journal of advertising research 53 (2013) 1, pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Cover Image
Message strategies in direct-to-consumer pharmaceutical advertising : a content analysis using Taylor's six-segment message strategy wheel
Tsai, Wan-hsiu; Lancaster, Alyse R. - In: Health marketing quarterly 29 (2012) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10009657673
Cover Image
Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov; Sárváry, Miklós; Stephen, Andrew T. - 2012
Persistent link: https://www.econbiz.de/10009622518
Cover Image
A field study of the determinants of mobile advertising effectivenss
Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - 2012 - Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
Cover Image
Can consumers forgo the need to touch products? : an investigation of nonhaptic situational factors in an online context
Yazdanparast, Atefeh; Spears, Nancy - In: Psychology & marketing 30 (2013) 1, pp. 46-61
Persistent link: https://www.econbiz.de/10009716244
Cover Image
Does classical music relieve math anxiety? : role of tempo on price computation avoidance
Feng, Shanfei; Suri, Rajneesh; Bellan, Monique - In: Psychology & marketing 31 (2014) 7, pp. 489-499
Persistent link: https://www.econbiz.de/10010382590
Cover Image
How personal pronouns influence brand name preference
Kachersky, Luke; Palermo, Nicole - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 558-570
Persistent link: https://www.econbiz.de/10009785373