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Promote me or protect us? : the framing of policy for collective good
Krishen, Anjala Selena; Raschke, Robyn; Kachroo, Pushkin; … - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 742-760
Persistent link: https://www.econbiz.de/10010371623
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Nudges vs. shoves
Sunstein, Cass R. - 2014
Persistent link: https://www.econbiz.de/10010373300
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Nudges do not undermine human agency
Sunstein, Cass R. - In: Journal of consumer policy : consumer issues in law, … 38 (2015) 3, pp. 207-210
Persistent link: https://www.econbiz.de/10011486075
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The effects of message framing and reference points of public service announcements on bystander intervention in college students' binge-drinking
Li, Kang; Rifon, Nora - In: Bridging the gap between advertising academia and practice, (pp. 215-229). 2017
Persistent link: https://www.econbiz.de/10011540379
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011542112
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011561967
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Nudging ourselves? : the limits of incentivizing "good behavior"
Costa-Font, Joan; Just, David; Fasolo, Barbara; … - In: Applied economic perspectives and policy 36 (2014) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10010426087
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Nudges and learning : evidence from informational interventions for low-income taxpayers
Manoli, Dayanand S.; Turner, Nicholas - 2014
Persistent link: https://www.econbiz.de/10010461207
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Unintended effects of a domestic violence campaign
Keller, Sarah N.; Wilkinson, Timothy J.; Otjen, A. J. - In: Advertising and violence : concepts and perspectives, (pp. 215-234). 2015
Persistent link: https://www.econbiz.de/10010498503
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The perils of social coupon campaigns
Kumar, V.; Rajan, Bharath - In: MIT sloan management review 53 (2011/12) 4, pp. 13-14
Persistent link: https://www.econbiz.de/10009567590