Bogliacino, Francesco; Rampa, Giorgio - 2010 - Received: 19th January 2009, Revised version: 7th June 2010
In this paper we provide a generalization of the standard models of the diffusion of a new product. Consumers are heterogeneous and risk averse, and the firm is uncertain about the demand curve: both learn from past observations. The attitude towards risk has important effects with regard to the...
