Bogliacino, Francesco; Rampa, Giorgio - In: Journal of Evolutionary Economics 22 (2012) 5, pp. 1081-1115
In this paper, we provide a generalization of the standard models of the diffusion of a new product. Consumers are heterogeneous and risk averse, and the firm is uncertain about the demand curve: both learn from past observations. The attitude towards risk has important effects with regard to...