This paper explores the biased perceptions that people hold of their own ethicality. We argue that the temporal trichotomy of prediction, action and recollection is central to these misperceptions: People predict that they will behave more ethically than they actually do, and when evaluating...

This paper is about the normative/descriptive divide in business and society research. A strategy of reconciliation of normative and descriptive approaches is proposed. Reconciliation does not entail synthesizing or dividing these approaches but rather respecting the identity of both inquiries...