Purpose The purpose of this paper is to examine the status quo of communication evaluation and measurement practices in … and develop skills how to conduct evaluation; second, they have to evaluate whether communication activities have reached … communication effects is indispensable, many practitioners lack the necessary expertise to conduct reliable evaluation and …

This research focuses on the weak product evaluation and decision‐making stage of the product elimination process. In … comparison with previous works in this area, this research provides a more complete listing of weak product evaluation factors … generally used by management and affords a richer explanation of why particular evaluation factors are considered important by …

companies. Identifies interactions between business evaluation, development and screening. Concludes that development and … business evaluation can influence one another, and that product features and design features etc. can be added or deleted …