Drawing on the knowledge-based view (KBV) of the firm, this study compares value creation between US manufacturing and service firms entering China through strategic alliances. Using an event study applied on a sample of 192 manufacturing and 105 service firms, the results indicate that value...

Purpose – The purpose of this paper is to present a critical review of culture study streams in international marketing and offer suggestions for future development. Design/methodology/approach – A comprehensive review of earlier and current approaches to culture study in international...

Purpose – The purpose of this paper is to review the extant literature on the institutional, market‐centered, and the resource‐based perspectives on the internationalization of BGs in emerging markets; to suggest that business group affiliation is an important ingredient in the...

Purpose – The purpose of this paper is to provide a conceptual framework for better understanding of cross‐national segmentation under the underlying forces of globalization and technology. Design/methodology/approach – The approach is conceptual with illustrative examples, with a dynamic...

Introduction Perhaps the most significant economic transformation within the last three decades has been the internationalization of business. From the modest levels of the 1950s, the volume of world trade has exploded to over $2 trillion, and the sales of foreign affiliates of US firms have...

This paper illustrates how conjoint methodology can be used by recipient countries to segment the donor market for foreign direct investment (FDI), thereby enhancing the effectiveness of their FDI attraction efforts. The study results indicate that FDI donors can be clustered into segments based...

Introduction During the last decade, political risk assessment has gained significance as a decision‐making variable in multinational firms as the political under‐currents shaping the global environment have impacted international business strategy. Political discontinuities in Chile and...