"This book examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more"--

Central to the conceptualization of rivalry is the process of social categorization and seeing the self and others as members of ingroups and outgroups. For some sport fans — especially those deemed highly identified — a favorite team becomes an extension of one’s self, and opposing teams...

The digital environment as a special kind of media space brought almost unlimited possibilities of sustainable dissemination of visual and auditory material and text and their combinations – digital form. However, the digital environment gave rise to several phenomena that can pose a potential...

Abstract AbstractWie sozial ist das Social Web? Entlang der Kategorien Freundschaft und Gemeinschaft zeigt der vorliegende Band auf, anhand welcher Themen und mit Hilfe welcher Praktiken sich soziale Beziehungen im Web 2.0 manifestieren.Weitere zentrale Fragen sind: Inwieweit gibt es...