Purpose: The branding of universities is increasingly recognized to present a different set of challenges than in corporate, for-profit sectors. The purpose of this paper is to investigate how faculty make sense of branding in the context of higher education, specifically considering branding...

The article explores three dimensions of institutional entrepreneurship: the type of activity pursued by institutional entrepreneurs, their skills and their field strategies. Evidence is presented on the emergence of the ‘Euroregion’, an organizing template used by local authorities situated...