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Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda; Sharp, Byron; Dawes, John; … - In: Journal of business research : JBR 63 (2010) 11, pp. 1142-1147
Persistent link: https://www.econbiz.de/10008696685
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Wachstum durch Innovation : Chancen und Erfolgsfaktoren
Franceschetti, Alberto - In: Wachstum durch Innovation : Möglichkeiten und Grenzen …, (pp. 29-40). 2007
Persistent link: https://www.econbiz.de/10003594212
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Strategies used to defend pharmaceutical brands from generics
Wilkie, Dean C. H.; Johnson, Lester W.; White, Lesley - In: European journal of marketing : EJM 46 (2012) 9, pp. 1195-1214
Persistent link: https://www.econbiz.de/10009661664
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The impact of strategic consistecy on market share and ROA
Pleshko, Larry P.; Heiens, Richard A.; Peev, Plamen - In: The international journal of bank marketing : IJBM 32 (2014) 3, pp. 176-193
Persistent link: https://www.econbiz.de/10010366746
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Pioneering advantage in generic drug competition
Yu, Yu; Gupta, Sachin - In: International journal of pharmaceutical and healthcare … 8 (2014) 2, pp. 126-150
Persistent link: https://www.econbiz.de/10010388964
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The profit zone : how strategic business design will lead you to tomorrow's profits
Slywotzky, Adrian J.; Morrison, David J. - 2002 - 1. paperback ed
Persistent link: https://www.econbiz.de/10002084397
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Das Gesetz der Drei : Warum immer drei Unternehmen einen Markt beherrschen und Nischenanbieter trotzdem große Chancen haben
Sheth, Jagdish N.; Sisodia, Rajendra - 2003
Persistent link: https://www.econbiz.de/10001727922
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Developer's expertise and the dynamics of financial innovation : theory and evidence
Herrera, Helios (contributor); Schroth, Enrique (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002518408
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Market shares and non-price competition strategy in oligopoly market : a case study of instant noodle market
Dusanee Kesavayuth - 2001
Persistent link: https://www.econbiz.de/10001614944