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Introduction: measurement and research methods in international marketing

Sarstedt, Marko; Schwaiger, Manfred; Taylor, Charles Raymond - In: Measurement and research methods in international marketing, (pp. 3-7). 2011

Persistent link: https://www.econbiz.de/10009377935

Public opinion towards digital billboards in the United States : an analysis of recent polls

Taylor, Charles Raymond; Franke, George R. - In: Breaking new ground in theory and practice, (pp. 375-394). 2011

Persistent link: https://www.econbiz.de/10009380999

A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States : strategies for global brands

Becker-Olsen, Karen L.; Taylor, Charles Raymond; Hill, … - In: Journal of international marketing 19 (2011) 2, pp. 30-44

Persistent link: https://www.econbiz.de/10009159096

New directions in international advertising research

Taylor, Charles Raymond (contributor) - 2002

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising...

Persistent link: https://www.econbiz.de/10009627291

Do online brand communities help build and maintain relationships with consumers? : a network theory approach

Lee, Hyun Joung; Lee, Doo-hee; Taylor, Charles Raymond; … - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 213-227

Persistent link: https://www.econbiz.de/10009409559

Corporate social responsibility : a look at Eastern nations

Taylor, Charles Raymond; Bowen, C. Luke; Ryu, Hoin - In: Handbook of research on marketing and corporate social …, (pp. 234-251). 2016

Persistent link: https://www.econbiz.de/10011438407

On the new era of zipping and zapping : the need for research on how advertisers deal with an Era of time-shifted television program viewing on a variety of devices

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 403-405

Persistent link: https://www.econbiz.de/10011546482

A call for more research on "green" or environmental advertising : editorial

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 573-575

Persistent link: https://www.econbiz.de/10011547644

The imminent return of the advertising jingle : editorial

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 717-719

Persistent link: https://www.econbiz.de/10011547745

Do bans on illuminated on-premise signs matter? : balancing environmental impact with the impact on businesses

Taylor, Charles Raymond; Sarkees, Matthew E. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 61-73

Persistent link: https://www.econbiz.de/10011547944

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