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International marketing in an enlarged European Union : some insights into cultural heterogeneity in Central Europe
Skinner, Heather; Kubacki, Krzysztof; Moss, Gloria; … - In: Journal of East European management studies : JEEMS 13 (2008) 3, pp. 193-215
Ergebnisse, die die Ungleichheit dieser Konzepte innerhalb von drei Ländern - Tschechien, Ungarn und Polen - aufzeigen. … countries that are now full EU members - the Czech Republic, Hungary and Poland. …
Persistent link: https://www.econbiz.de/10010126560
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Länderreports
Tomasitz-Möseneder, Gabriele - In: Osteuropa im Fokus : Zahlen, Daten und Fakten zu …, (pp. 89-289). 2006
Persistent link: https://www.econbiz.de/10003477974
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International marketing in an enlarged European Union : some insights into cultural heterogeneity in Central Europe
Skinner, Heather; Kubacki, Krzysztof; Moss, Gloria; … - In: Journal of East European management studies : JEEMS 13 (2008) 3, pp. 193-215
Persistent link: https://www.econbiz.de/10003748587
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred - 2005
EU-Mitglieder -- 1 Polen -- 2 Slowakei -- 3 Tschechien -- 4 Ungarn -- Europa und USA -- 5 Belgien -- 6 Dänemark -- 7 … verlassen Inteligo erschließt neue Adresspotenziale in Polen -- 3 Internationaler Dialog für die erfolgreiche Neukundengewinnung …
Persistent link: https://www.econbiz.de/10014018991
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684
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Integration into the world economy : companies in transition in the Czech Republic, Slovakia, and Hungary
Grayson, Leslie E. - 1996
Persistent link: https://www.econbiz.de/10000959001
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Finanzinnovationen vor dem Hintergrund des modernen Finanzmanagements
Abresch, Michael J. - 1994
Persistent link: https://www.econbiz.de/10000416288
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Outward foreign direct investments and emerging multinational companies from Central and Eastern Europe : the case of Visegrád countries
Radlo, Mariusz-Jan; Sass, Magdolna - In: Eastern European economics 50 (2012) 2, pp. 5-21
Persistent link: https://www.econbiz.de/10009663677
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Social aspects of transnational corporations' activities in the new EU member states
Witkowska, Janina - In: Comparative economic research : Central and Eastern Europe 15 (2012) 3, pp. 143-156
Persistent link: https://www.econbiz.de/10009761617
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Competence-building in foreign subsidiaries : the case of new EU member states
Filippov, Sergey; Duysters, Geert - In: Journal of East European management studies : JEEMS 16 (2011) 4, pp. 286-314
This article examines patterns of competence-building in foreign subsidiaries located in new member states of the European Union. Among the theoretical foundations of this paper are the concepts of dynamic capabilities and subsidiary-specific advantages. We consider subsidiary competences as a...
Persistent link: https://www.econbiz.de/10009785061