The objective of this research is to determine the effect of fast food advertisement on Malay children’s preferences …, aged between 4 to 6 years old. Previous literature suggested that children could be influenced by fast food advertisement …. Therefore, we would like to investigate if Malay Children could also been influenced by Fast Food Advertisement. Two methods …

Advertising to children has long been one of the most controversial areas of marketing. The debate ranges from whether … or not it is even ethical to advertise to children and includes the types of advertising practices that might be … considered ethical. At the center of this dispute is food advertising targeted at children. Many Studies reveals that low …

The purpose of this study is to find the effectiveness of using animated characters in advertising targeted to kids … studies on advertising targeted at kids in Pakistan …