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Effectiveness of in-game advertisements within role-playing games

Guerra, Luis; Saxena, Deepak - In: International journal of electronic marketing and … 13 (2022) 3, pp. 280-299

Persistent link: https://www.econbiz.de/10014309738

Determining the main factors affecting consumers' acceptance of ethical advertising : a review of the Jordanian market

Alshurideh, M.; Al Kurdi, Barween; Hussien, Alhareth … - In: Journal of marketing communications 23 (2017) 5, pp. 513-532

Persistent link: https://www.econbiz.de/10011849992

Public and parental perceptions of and concerns with advertising to preschool children

Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 592-600

Persistent link: https://www.econbiz.de/10011620125

Entertaining Persuasion : die Wirkungen von Advergames auf Kinder

Waiguny, Martin - 2011 - 1. Aufl.

Persistent link: https://www.econbiz.de/10008902510

The implicit influence of bimodal brand placement on children : information integration or information interference?

Hang, Haiming - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 465-484

Persistent link: https://www.econbiz.de/10009581819

Coddling our kids : can parenting style affect attitudes toward advergames?

Evans, Nathaniel J.; Carlson, Les; Hoy, Mariea Grubbs - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 228-240

Persistent link: https://www.econbiz.de/10009778516

Children's responses to advertising in social games

Rozendaal, Esther; Slot, Noortje; Reijmersdal, Eva A. van; … - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 142-154

Persistent link: https://www.econbiz.de/10009778537

Entertaining Persuasion : Die Wirkungen von Advergames auf Kinder

Waiguny, Martin - 2011

Verhaltensabsichten und im Verhalten äußert. Der Autor stellt die Unterschiede zwischen TV-Werbung für Kinder und Advergames dar und kommt …Spiele, die in unterhaltsamer Form der Werbung dienen, die sog. Advergames, sind mittlerweile zu einer gängigen Praxis … geworden. Martin Waiguny untersucht, welche Wirkungen Advergames auf Kinder haben und zeigt auf, wie sich dies auch in …

Persistent link: https://www.econbiz.de/10014425256

Adolescents' responses to cereal ads : an assessment of weight and gender

Castonguay, Jessica; Bakir, Aysen; Blodgett, Jeffrey G. - In: Journal of food products marketing : innovations in … 25 (2019) 8, pp. 785-804

Persistent link: https://www.econbiz.de/10012243706

Comparing children's explicit and implicit understanding of advertising and placement on TV

Uribe, Rodrigo; Fuentes-Garcia, Alejandra - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 928-944

Persistent link: https://www.econbiz.de/10011859146