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TV food advertising aimed at children : qualitative study of Pakistani fathers' views

Kashif, Muhammad; Ayyaz, Mubashir; Basharat, Sara - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 647-658

Persistent link: https://www.econbiz.de/10010495830

The Unethical Practices of Food Advertisements Targeted at Children : A Parental Viewpoint

Malik, Garima - 2012

momentum in future. Fast food advertising has become a major concern in food product advertising. Advertising to children, in …The Indian food market for children has witnessed a tremendous growth in recent years, and is expected to carry on the … for their children. A quantitative survey, which sheds more light on this research was conducted in the National Capital …

Persistent link: https://www.econbiz.de/10013099175

The influence of PSA's likeability on children’s intentions to eat healthy food

Nicolini, Valentina; Cassia, Fabio - In: International review on public and non-profit marketing 19 (2022) 1, pp. 15-36

Persistent link: https://www.econbiz.de/10013168352

The power of advertising in society : does advertising help or hinder consumer well-being? : editorial

Stafford, Marla Royne; Pounders, Kathrynn - In: International journal of advertising : the review of … 40 (2021) 4, pp. 487-490

Persistent link: https://www.econbiz.de/10012586674

Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements

Nicolini, Valentina; Cassia, Fabio - In: Asia-Pacific journal of business administration 14 (2022) 2, pp. 166-184

Persistent link: https://www.econbiz.de/10013287990

Character portrayal : examining gender roles in television commercials targeted at children in India and the United States

Bakir, Aysen - In: Journal of global marketing 26 (2013) 2, pp. 57-67

Persistent link: https://www.econbiz.de/10010189545

Measuring the impact of product placement on children using digital brand integration

Hudson, Simon; Elliott, Charlene - In: Journal of food products marketing 19 (2013) 3, pp. 176-200

Persistent link: https://www.econbiz.de/10009782048

Advertising targeting children - a bird's eye view of the regulatory mechanism in Singapore

Mirandah, Gladys - In: Young consumers : insight and ideas for responsible … 12 (2011) 2, pp. 276-277

Persistent link: https://www.econbiz.de/10009349753

Dissuasion : the Elaboration Likelihood Model and young children

McAlister, Anna R.; Bargh, Danielle - In: Young consumers : insight and ideas for responsible … 17 (2016) 3, pp. 210-225

Persistent link: https://www.econbiz.de/10011615366

You eat "like a girl" : gender differences in content and effects of food advertising depicting sports

Castonguay, Jessica; Bakir, Aysen - In: Journal of food products marketing : innovations in … 25 (2019) 3, pp. 233-256

Persistent link: https://www.econbiz.de/10012243196