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Marketing process adaptation: antecedent afactors and new product performance implications in export markets
Griffith, David A.; Lee, Hannah S.; Yeo, Chang Seob; … - In: International marketing review 31 (2014) 3, pp. 308-334
Persistent link: https://www.econbiz.de/10010375154
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New product creativity : understanding contract specificity in new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
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Strategic change and termination of interfirm partnerships
Cui, Anna Shaojie; Calantone, Roger J.; Griffith, David A. - In: Strategic management journal 32 (2011) 4, pp. 402-423
Persistent link: https://www.econbiz.de/10008934689
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Reciprocal value sharing in manufacturer-retailer relationships : the case of new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 87-100
Persistent link: https://www.econbiz.de/10011820305
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An Empirical Examination of a Technology Adoption Model for the Context of China
Calantone, Roger J.; Griffith, David A.; Yalcinkaya, Goksel - In: Journal of international marketing 14 (2006) 4, pp. 1-27
Persistent link: https://www.econbiz.de/10007378826
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Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?
Griffith, David A.; Yalcinkaya, Goksel; Calantone, Roger J. - In: Journal of World Business 45 (2010) 3, pp. 217-227
This study examines whether marketing capabilities consistently mediate intangible capital on performance across institutional environments. A partial test of resource-advantage theory is conducted, examining the relationship between four intangible capital elements on marketing capabilities and...
Persistent link: https://www.econbiz.de/10009201973
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Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?
Griffith, David A.; Yalcinkaya, Goksel; Calantone, Roger J. - In: Journal of world business : JWB 45 (2010) 3, pp. 217-228
Persistent link: https://www.econbiz.de/10008422895
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An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance
Yalcinkaya, Goksel; Calantone, Roger J.; Griffith, David A. - In: Journal of international marketing 15 (2007) 4, pp. 63-93
Persistent link: https://www.econbiz.de/10007874419
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How elephants learn the new dance when headquarters changes the music: three case studies on innovation strategy change
Durmuşoğlu, Serdar S.; McNally, Regina C.; Calantone, … - In: The journal of product innovation management : an … 25 (2008) 4, pp. 386-403
Persistent link: https://www.econbiz.de/10003731214
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Exploiting innovative opportunities in global purchasing : an assessment of ethical climate and relationship performance
Gonzales-Padron, Tracy; Hult, G. Tomas M.; Calantone, … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10003650432