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Influence of Promotional Strategy on Private Label Sales Versus Manufacturer Brand Sales in the Supermarket and Hypermarket Channels : An Analysis from the Method of Stepwise Regre...

Cristina, Marin - 2016

The current study aims to research the promotional strategies targeted to the consumer of a single-product category. Primarily, it focuses on the study of the influence made by the promotional strategies of Manufacturer brands (MB) in the sales of the whole category in general and, in the...

Persistent link: https://www.econbiz.de/10013001922

Success factors driving consumer reuse intention of mobile shopping application channel

Tseng, Timmy H.; Lee, Crystal T.; Huang, Hsiao-Ting; … - In: International journal of retail and distribution management 50 (2022) 1, pp. 76-99

Persistent link: https://www.econbiz.de/10012798303

From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels

Habel, Johannes; Alavi, Sascha; Linsenmayer, Kim Tina - In: Journal of business research : JBR 132 (2021), pp. 373-382

Persistent link: https://www.econbiz.de/10012581618

Promoting end-of-season product through online channel in an uncertain market

Chen, Pingping; Zhao, Ruiqing; Yan, Yingchen; Zhou, Chi - In: European journal of operational research : EJOR 295 (2021) 3, pp. 935-948

Persistent link: https://www.econbiz.de/10012622422

Research on dual-channel supply chain promotion strategy

Duan, Qi; Li, Chengcheng - In: International journal of information systems and supply … 14 (2021) 3, pp. 79-106

Persistent link: https://www.econbiz.de/10012631276

Promotions of online reviews from a channel perspective

Yang, Wenjuan; Zhang, Jiantong; Yan, Hong - In: Transportation research / E : an international journal 161 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013275937

Sales management of the chain retail establishments

Zolotukhina, Elena B.; Bakharev, Volodymyr V.; … - In: International journal of business policy and economics 14 (2021) 1, pp. 1-9

Persistent link: https://www.econbiz.de/10013191903

The role of marketing channels in consumers' promotional point redemption decisions

Li, Chen; Swaminathan, Srinivasan; Kim, Junhee - In: Journal of business research : JBR 125 (2021), pp. 314-323

Persistent link: https://www.econbiz.de/10012494074

Private label management : a literature review

Wu, Lifang; Yang, Wei; Wu, Jessica - In: Journal of business research : JBR 125 (2021), pp. 368-384

Persistent link: https://www.econbiz.de/10012494080

Sales and distribution management for organizational growth

Choudhury, Rahul - 2020

"This book examines the aspects of forward supply chain, i.e. sales as well as distribution or channel management. It discusses the management of a sales force and how to get the maximum benefit out of a team"--

Persistent link: https://www.econbiz.de/10012015996