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An exploration of key connections within sales-marketing interface
Malshe, Avinash - In: The journal of business & industrial marketing 26 (2011) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
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An exploratory study of sales-marketing integrative devices
Dewsnap, Belinda; Jobber, David - In: European journal of marketing : EJM 43 (2009) 7/8, pp. 985-1007
Persistent link: https://www.econbiz.de/10009525814
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The use of research in marketing and merchandising
1928
Persistent link: https://www.econbiz.de/10003259513
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Skill development and promotion tournament : case of managers in accounting and marketing sales at large US firms
Kato, Takao - 1999
Persistent link: https://www.econbiz.de/10001396868
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Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash; Johnson, Jeff S.; Viio, Paul - In: Industrial marketing management : the international … 63 (2017), pp. 145-157
Persistent link: https://www.econbiz.de/10011730144
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The sales-marketing integration gap : a social identity approach
Sleep, Stefan; Lam, Son K.; Hulland, John - In: The journal of personal selling & sales management : JPSSM 38 (2018) 4, pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
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Should you set up your own sales force or should you outsource it? : Pitfalls in the standard analysis
Ross, William T.; Dalsace, Frédéric; Anderson, Erin - 2004
Persistent link: https://www.econbiz.de/10002115442
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Impact of e-detailing on the number of new prescriptions
Gönül, Füsun F.; Carter, Franklin J. - In: Health care management science 13 (2010) 2, pp. 101-111
Persistent link: https://www.econbiz.de/10003977748
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Understanding emerging sales technology
Rocco, Richard A.; Bush, Alan J. - 2007
Persistent link: https://www.econbiz.de/10003537470
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Forward buying by retailers
Desai, Preyas S.; Koenigsberg, Oded; Purohit, Devavrat - In: Journal of marketing research : JMR 47 (2010) 1, pp. 90-102
Persistent link: https://www.econbiz.de/10003947445