Orthodoxy holds the emergence of the Human Relations ‘school’ in interwar America as a response to the alleged inhumanity and simplistic innovation the Scientific Management tradition was striving to develop within the workplace. This paper challenges this orthodoxy and argues that the Human...

"Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This...

The importance of customer service is widely emphasized in business today. This book offers the first comprehensive analysis of the organization and dynamics of front-line work. The volume is based on a four-year study of over a thousand employees and eight leading companies in the United...