Owhoso, Vincent; Gleason, Kimberly C.; Mathur, Ike; … - In: International Business Review 11 (2002) 4, pp. 407-430
Literature on multinationalism, even that which focuses on economic development and incentives for foreign direct investment (FDI), largely ignores the African continent despite its market of over 700 million inhabitants and its unique challenges for foreign firms. However, the African continent...